Disclaimer: I am NOT a relationship expert. But there are a LOT of similarities between marketing and dating.
So let’s talk about what you can learn about marketing from the art and science of attraction.
Here’s what I mean:
When you want to further a relationship with someone special, you need to go through the courtship dance. After all, you want to get to know one another and ensure it’s a right fit.
In the dating world, you might meet someone through a chance encounter or mutual friend.
You begin with some small talk. Perhaps some humor or banter to get things going. And then if you seem to have rapport, you might go out for a first date. Which is quite often casual or low key.
And if things go well, you might continue to engage and nurture the relationship.
You would agree that it would be weird to jump from day zero right into a weekend away or right into moving in together, right?
That would be weird…
And it’s NOT recommended.
So why then, when it comes to business marketing, do people going from m total stranger into a committed relationship?
Here’s what I mean…
Before somebody purchases your top level, your high-end program
They want to know you, they want to like you, and they want to trust you
They want to feel like they have a connection to you.
Why do you think I’m doing two or three or four videos like this a week, plus different videos on Instagram and on my blog?
It’s so people know, like and trust me before we enter into any kind of relationship.
I learned a long time ago that to sell a complete stranger into a high-level program that’s worth one thousand, five thousand, twenty thousand dollars, if there’s no relationship there it is very difficult.
It could be awkward. They could be a wrong fit. They might want a refund or not fit your tribe or clients.
You can definitely get the analogy that if you go from a level zero commitment to a level 10 too early it gets awkward.
So with your marketing, it’s important to nurture the relationship. You want to create trust and rapport before you take it any further.
What I want you to do is start to understand and start to give out more value, shoot more videos like this, get people into your world and realize that it’s not going to happen tomorrow or maybe next week or next month.
You need to be consistent, and nurture your audience, before asking them out on a date.
Only then do you have permission to ask for the sale.
Whenever I chat with anybody who’s ready to make a decision they always say “Hey, I’ve been watching your videos for weeks or months or even longer. And now the timing is right!”
So instead of trying to sell your high priced programs straight away, build a relationship first! Build trust, build likability, and then you have permission.
So some key takeaways from this:
- Produce consistent, quality content
- Stop trying to sell on the first date!
- Build know, like and trust
- Stop trying to sell to a cold audience
- Only then do you have permission give a call to action.
I hope this helps.
If you’re watching this replay let me know what you like the best out of this.
Remember – dating is like marketing. Build trust, and it might go further.