One of the most common questions I get from fit pros looking to grow their business is “Pete, I need to get more followers. Teach me how to get more followers on my Instagram or my business page so I can grow my business.”
I think we should dispel that myth that more followers equals more business.
That’s not always the case.
In fact, I get I’ve had a lot of people come to me who’ve spent years trying to grow their followers on Instagram and they’ve succeeded with that.
They’ve grown a following on Instagram but they they struggled to turn that into cash. They struggled to turn them into clients and actually help the people who were following them.
Would you rather have 10 really close friends or just 100 acquaintances who just know you a little bit?
In the online game, you’re way better off to have a small amount of highly engaged followers who see you as the authority, who engage with your posts, and interact with the stuff you put out there.
You are better off with followers who, when you make an offer or when you invite the next step, happily jump on board with you
Don’t think that you need to get 10000 followers or 20000 followers.
I get people coming to me with 20000 to 50000 followers who are still broke.
There’s an art to get an engagement and getting closeness from your followers and not just growing the pure volume.
Followers doesn’t equal customers.
Some of the best marketers I know have tiny audiences but they run very profitable businesses that impact people at a really deep level. They know how to speak the language of the client’s need and solve real problems.
I’d rather have 1000 people that love me and what I stand for than 10000 that just like me.
Imagine giving a speech to a thousand people. Imagine you walk into an auditorium and there’s even 500 people. That’s a lot of people.
So don’t think you need 10000 or a hundred thousand people on your Instagram or on your business page to make a really big impact.
If you walked into an auditorium with even 200 people who were there to see you, that’s a that’s a great audience.
Number one: Size doesn’t mean impact.
It doesn’t mean dollars. It doesn’t mean people are going to reach out to help you.
One of my clients at the moment she has like 750 followers on Instagram. She’s a health coach in the online space, less than 800 followers, well under 1000. Last week, she closed like $7500 of new business from this small audience.
Don’t think that size equals anything to do with business.
Some of the biggest fitness accounts are broke.
They make no money because they’re too focused on growth rather than impact.
Number Two: If you walked into a stadium or an auditorium with 500 raving fans, that’s a lot of people.
Don’t think you need a gazillion followers on your page to start helping people and serving your audience and getting engagement.
The best type of posts are ones they’re going to probably lead to a conversation with a behind the scenes in the DM or publicly on the page.