Joining the top 1% of the fitness industry is no easy feat. Because although it might easy to WISH you were in the top 1%… It takes a hell of a lot more work to adopt the behaviours and habits that will get you there.
I want to share the top 7 behaviours of the very best fitness business owners.
1. Work with INTENT
When you work, work. This has nothing to do with what time you wake up, and everything to do with what you do when you work.
Just because ‘hustle’ is a buzz word, doesn’t mean you have to buy into the myth of working 24/7. But what IS essential… Is working with some urgency. Turn distractions off. Switch off your phone. And WORK.
Have a clear outcome of what you wish to achieve each day, and then be laser-focused until it’s done.
2. Know your worth
The top 1% are NOT doing the $10 per hour tasks. As a business owner, you need to know what YOU need to be doing.
You need to be focusing on the high-paid tasks. These are marketing, making sales, growing your team, and expanding your networks.
These things shouldn’t get delegated.
When you catch yourself performing the tiny, low priority tasks throughout the day… STOP.
The real cost of doing those jobs…
Is the opportunity cost of not doing the high priority tasks.
3. Grow daily
This needs to be a daily commitment. Reading, studying, learning.
There’s no excuse for NOT growing daily. With the rise of audiobooks, it’s easier than ever.
Brian Tracy says to ‘turn your car into a mobile university.’ Use every car trip as a chance to learn and study the greats.
4. Stop trading time for dollars
If you’re ONLY charging for ‘sessions’, you are trading time for dollars. With this old school business model, you are capped.
When your sessions are FULL… you income is stagnant. The better way to look at your entire business is to sell programs.
The programs offer more than just ‘3 x 45 minute sessions’ each week.
Instead, combine nutrition coaching, online forums, accountability reports, compliance systems, and whatever else you offer into one, streamlined program.
That way, you’re not only selling your time. You’re selling much more.
(And can charge more, and get better results.)
You’re selling your experience, knowledge and intellectual property in a complete program.
5. Build a team
The top 1% have a team around them. They realise that their strengths might equate to 5-10% of the business, and the rest they can delegate.
Stop trying to do it all alone. The 1%’er built great systems…and then hire a great team to run the systems. 6. Sell like a boss
Nothing happens until a sale is made. You can’t help anyone unless they BUY from you.
If this idea triggers you, it’s worth investigating that. Too often, personal trainers have a fear around money. This holds them back from achieving their goals.
If this idea scares you, think of it like this. Sales is spelt H.E.L.P.
When you sell to someone, you are helping them. It’s worth mastering the science and art of sales so you can HELP more people.
7. Delegate everything.
The 1% realise they can’t do it solo. Do you think Elon Musk designs batteries, space ships, and paints the cars? Of course he doesn’t!
Do you think Richard Branson cleans the plane toilets, and ties his hot air balloons together? Hell no!
They’re super smart dudes… but that’s impossible. What they do know what to do is delegate specific tasks. Delegate as much as you can so you can focus on the six other tips in the article.