Hey there! Pete Tansley here. Today, I want to talk about why you don’t need more qualifications to grow your business.
Many times trainers are obsessed with getting more qualifications.
When I first started in the gym, I was 18 years old. There was this dude there called Greg.
Now, Greg had been studying in university for 12 years. In that time, he got his undergrad in exercise physiology.
He was now doing his Ph.D. and he spent 12 years studying everything about the body and physiology and anatomy… A super smart dude.
To pay the bills, he was also a personal trainer. His dream was to own a high-performance gym.
Do you know how many clients Greg had for the three years that I knew him?
Four clients. That’s all he could get.
Greg was one of the smartest dudes I had ever met. But in terms of his education on business, he had no clue.
He had no idea the basics of influence, psychology, marketing, sales, which is why he had 4 clients.
I want to give you some tips today to grow your business.
First- You need to understand this:
Nothing happens until a sale is made.
That’s super important to understand and something that I got wrong for ages.
It wasn’t until I realized that I can’t help people until they actually sign up to my program.
I need 12 weeks or six months or 12 months to help somebody through the transition of making behavioral changes, of changing the habits, of making permanent changes that died and sleep and training.
I couldn’t do that with a single Facebook post by giving them a book or a paper.
I needed to help them and transition them through a long period of time.
When I understood that nothing happened until a sale is made, I was like “Ha!” until I get someone to sign on to my program.
I won’t be able to help them.
So that’s thing number 1.
You need to study everything
Instead of worrying about more technical skills on diet, on training, on Olympic weightlifting, on animal flow, on yoga, or whatever your thing is, drop doing that and instead study business.
Study business. Study influence. Study how to build an audience. Study social media. Study how to how to keep clients committed long term and sell them into long-term programs.
That’s how you help more people.
This might be controversial because I can see the “Greg’s” of the world saying,
“Pete, you still need to be a great trainer. You can’t polish a turd”.
And I agree.
You can’t have a crappy product and polish it to be a diamond.
You still have to sell a quality program.
I’m not saying you can be an average trainer and then study sales and marketing, then your business will take off.
I’m saying you need both but I’m speaking to the majority of fitness professionals see who is so obsessed with getting their technical skills so high, but they’ve got no idea how to run a business.
They’ve got no idea how to grow a team, how to do a sale, how to do marketing, how to influence people.
Less time is needed for me to spend on technical skills in studying the low bar squat versus the high bar squat…
And more time needs to be spent applying yourself to study influence, psychology, attraction, selling and retention.
The stuff that is actually going to help your business grow.
My tip for you today…
Less time worrying about the technical side of things, and more time on the stuff that’s going to help you get more clients.
Nothing happened until a sale is made.
Until somebody is a client, you can’t even apply the stuff you alone anyway.
On that technical end of the spectrum.
Don’t give up on that completely, still read books and gather courses on that.
But maybe, just maybe, if you want to grow your business, grow your impact, grow your meaning — have more meaning, grow your income.
Then maybe you have like a 70:30 split.
70% of your time and your budget is used to educate yourself on the business side of things.
The remaining 30% of your time and budget is to educate you on the technical side of things.
Be a great trainer and then also be a great business person.
That’s how you help a lot more people.
Robert Kiyosaki has this phrase and he talks about, he was been interviewed by journalists.
The journalists said,
“Do you have any tips on how to write a book? To be a journalist like you”.
And he says,
“Yes. I’m a best-selling journalist. I’m not the best-writing journalist”.
…what he means is there’s no point being the best writer in the world if you can’t sell the damn book.
Be a great trainer, but also be a great business person. Then you can make more impact.
Remember – nothing happens until a sale is made.
I hope this helps.
Any comments leave them down below and I’ll reply personally.