Hey guys! It’s Pete here from petetansley.com, and today I want to answer this question: how do you grow a thriving PT business in a big box gym without social media?
Now it’s a good question, I would, however, still combine it with social media. I think people think, “Ha, I’m in a big gym here. There’s no point doing social media.”
Which goes to the greater world, because potential clients would still creep your social media to see if you’re legit or not, right? So I still think combining it with social media will accelerate it.
But — I’m going to get to the point – here are 2 strategies you can use to grow your PT business to 6 figures in 60 days or less without social media.
Big claim, but it’s exactly what I did when I restarted my business in a big box gym.
I had no list, no leads in there – I had 0 clients, and I grew it to, yeah, 6 figures in about 51, 52 days using these 2 methods.
Here’s what they are.
We’ve got the survey method and we’ve got the seminar positioning, okay?
1. Survey Method
So the survey method is really, really simple.
You’re going to print of 30 or 40 surveys on an A4 sheet, and they’re going to ask things like:
- “How long have you been a member here at the gym?”
- “What do you like about it?”
- “What are you trying to achieve?”
- “If you could change anything in here, what would you do?”
Add some questions like that, right, maybe 5 or 6 questions, and you are going to print them off on a clipboard with a pen – in your uniform, and you’ll approach people on a treadmill, or stretching, or an exercise bike, who are warming up.
Now generally you can tell who are the new members, right?
They’re probably keeping to themselves, you haven’t seen them before.
And at peak times, let’s say 9AM and 5:30PM, you’re going to approach these strangers and simply ask “Hey! I’m doing this survey for the gym so we can improve. Do you mind if I ask you 5 quick questions? And as a way to say thanks, you can book a free session with me.”
So, I think why this works, and this works really well – I just sat back and thought, “Why did this work so well?”
I think because it’s not intimidating, you’re not trying to sell anything to them – you’re literally asking for their opinion.
You pass the survey responses on to management so the managers of the gym are really happy ‘cause they’re getting feedback.
Then you become this trusted person who books a session in with them.
And then at the session, then if the opportunity is right and they’re a good fit, then you can sell your services to them, right.
So at the end of the survey, just simply say “Okay, awesome. That’s all the things I need. I’m going to pass these on. Let’s book in your free transformation session with me. What day works best for you?”
Then just move ahead.
The second way is to, every single month, run a seminar.
Now I would choose either women or men and choose a specific topic, or 3 topics for that particular gender.
Advertise it 2 weeks prior, try to get as many bums on seats, at the end of the seminar I’d be offering 7 or 14 day trials into your 12 week or 16 week program.
Really pitch it from a place of authority and coming from a place of educating them.
Then offering them the logical next step which is the 7 or 14 day trial with you.
Now, you should be able to get, once a month, 10 people in a room and 8 of those should take you up on the trial and at least 6 of those should convert into a full-paying client.
I guarantee you if you do 5 surveys a day and do 1 seminar a month with 10 people in it, or even, you know, within 2 months with 2 seminars, you will be at 6 figures in 2 months or less.
I know this ‘cause I’ve done it and I’ve helped some other trainers do this since.